FELIX FURTADO

Digital Marketing Strategist & Full-Stack Developer

LOCATION

10 6A St - Al Karama - Dubai, UAE

EMAIL

felixfurtado809@gmail.com

PHONE

+971 589259642

PROFESSIONAL PROFILE

Results-driven digital marketing strategist and full-stack developer with 4+ years of cross-functional experience delivering measurable growth for education, travel, e-commerce and services brands. I combine technical engineering (Django, React, APIs, automation) with proven marketing tactics (SEO, PPC, content, conversion optimisation) to build products that acquire users, convert visitors and scale reliably. Dubai-based, available and authorised to work in UAE.

WHAT I DO

Growth & Acquisition

SEO (Technical & Content) Google & Meta Ads Social Media Growth Email Funnels & CRM

Product & Conversion

Conversion Optimisation (UX) Landing Pages & A/B Tests Performance & Speed Optimisation

Automation & Data

Data Scraping & Market Research Analytics & Reporting Marketing Automation & Jobs (Celery)

Engineering

Django / Django REST Framework React (Frontend) MySQL / PostgreSQL WebSockets / Real-time APIs

PROFESSIONAL EXPERIENCE

STRATWINGS

May 2023 – Feb 2025

Digital Marketing & Technology Lead

Led integrated marketing and engineering efforts for clients across education, trading and e-commerce. Built data pipelines, automated reporting, and marketing funnels that drove 2x–3x increases in web traffic and tangible lead growth. Managed a 10+ member team and combined technical solutions with campaign strategy to maximise ROI.

Acha Wala College — Education Growth Engine

Built a searchable college platform (Django + REST) with filtered listings of 500+ engineering colleges, improving student discoverability.
Ran targeted SEO and Google Ads that produced a 90% lift in organic traffic within 4 months and significantly increased qualified leads.
Added a LangChain-powered chatbot (RAG) to answer student queries, handling 100+ daily interactions and improving lead capture.

Alphabots — Trading Product & Landing Experience

Developed algorithmic strategy dashboards (Backtrader, Pandas) and a marketing landing page (HTML/CSS/JS + GSAP) that supported 100+ monthly demos.
Improved trial signups by streamlining the demo flow and adding clear CTAs tied to tracked paid campaigns.

FREELANCING

Remote | 2021 – Present

Freelance Digital Marketing Consultant

Delivered end-to-end growth projects: SEO audits, PPC campaigns, WordPress builds and conversion-focused web experiences. Consistently improved search visibility and lead quality for small and mid-sized clients.

CLIENT STORIES — MARKETING + TECH

Acha Wala College — Education (Search & Lead Machine)

Marketing outcome: 90% increase in website traffic in 4 months through SEO-driven content, technical fixes and targeted Google Ads. Improved lead quality and application intent.

Tech details: Django backend with searchable indices, high-performance REST API, scraped & normalised data from multiple portals; LangChain chatbot (RAG) integrated with site content to answer prospective student queries in natural language. Result: faster discovery + higher conversions.

Vajranakha — Spiritual Services (Lead Funnel & Website)

Marketing outcome: 150+ high-quality monthly leads via a combined PPC, content and social strategy. Optimised landing pages and audience segmentation reduced cost-per-lead.

Tech details: SEO-friendly WordPress build, conversion tracking with Google Analytics, automated remarketing audiences and CRM integration to nurture leads and encourage repeat bookings.

Fabian Travels Goa — Travel (International Inquiry Growth)

Marketing outcome: 80% uplift in international inquiries after a local SEO overhaul and targeted ad campaigns tailored to high-intent source markets.

Tech details: Local schema markup, faster page loads, and booking flow improvements that reduced friction and increased completed inquiries.

Carbon Maniquin — E-commerce (Sales Lift)

Marketing outcome: 40% increase in online sales via integrated Google Ads, social advertising and influencer partnerships with clear attribution.

Tech details: Product feed optimisation, structured JSON data for RAG-style product suggestions, and backend session tracking for smarter remarketing.

Stories — QR-First Ordering & Kitchen ERP (Concept / Case Study)

Marketing outcome: Launched a QR-ordering experience that converted in-dining footfall into online orders — increasing average order frequency and reducing queue times. Promoted via in-store signages and social campaigns, the QR flow lifted repeat orders and improved customer lifetime value.

Tech details (concise): Implemented a Django backend + React frontend for a QR-to-order flow. Guests scan a table QR → open mobile web app → browse menu and place order. Orders show live on the kitchen counter using WebSockets (real-time order stream). Key tech pieces:

QR generation & routing: qrcode library producing stable table QR codes linking to order URL.
Ordering API: Django REST endpoints for cart, menu, and order life-cycle (placed → accepted → preparing → ready).
Real-time kitchen display: WebSocket (channels) or Socket.IO to stream incoming orders to kitchen counters instantly.
Async jobs: Celery for background tasks (order notifications, printing, SMS/WhatsApp updates).
Inventory & ERP sync: MySQL-based inventory checks and order reconciliation; admin dashboard for order management and reports.
Analytics & marketing: Capture order-level data, tie to channels, and trigger post-order email/SMS flows for retention.

Business impact (how you sell it): reduced service time, higher table turnover, easy cross-sell prompts in the order flow, and an owned channel that converts dine-in customers into repeat buyers. Perfect for cafes, cloud kitchens and quick-service restaurants looking for a low-friction ordering experience.

SIGNATURE PROJECTS

Healthify — QR-Based Medical System

Built a patient record system (Django) with QR access to records and secure REST APIs.
Implemented MySQL schema optimised for quick retrieval and index-based queries.
QR integration reduced manual lookup time and improved staff efficiency.

AI Hoodie Store Chatbot

Created a natural-language shopping assistant (LangChain + RAG) that understood product filters and suggestions.
Integrated sessions, JWT auth and Celery for background order processing and notifications.
Delivered clear UX improvements that cut navigation time and increased conversion rates.

Internal Tools & Automation

Invoice generator (Flask + Pandas + Jinja2) to automate billing workflows.
Word-to-Blog converter for content automation and faster SEO publishing.

EDUCATION

2021 – 2023

M.Sc. Information Technology

Jain University, Bengaluru

2018 – 2021

B.Voc. Software Development

Smt. Parvatibai Chowgule College, Margao

ADDITIONAL

Languages: English (Fluent), Hindi (Fluent), Konkani (Native)
Work Authorization: Indian citizen; UAE visit visa valid until Oct 2025
YouTube Growth: Grew a channel to 10,000+ subscribers through content optimisation
Certifications: The Fundamentals of Digital Marketing – Google
Research: DNG to Cube Converter (ICRDSTEM-2023) & QR-Based Hospital Health Card (IJARCCE-2023)